diff --git a/drivers/serial/Kconfig.cc32xx b/drivers/serial/Kconfig.cc32xx
index 5b755fdc81d..22d23866f47 100644
--- a/drivers/serial/Kconfig.cc32xx
+++ b/drivers/serial/Kconfig.cc32xx
@@ -6,10 +6,3 @@ menuconfig UART_CC32XX
 	depends on SOC_FAMILY_TISIMPLELINK
 	help
 	  This option enables the CC32XX UART driver, for UART_0.
-
-config UART_CC32XX_NAME
-	string "Device Name for CC32XX UART"
-	default "UART_0"
-	depends on UART_CC32XX
-	help
-	  This is the UART's device name binding.
diff --git a/drivers/serial/uart_cc32xx.c b/drivers/serial/uart_cc32xx.c
index 829254bc627..27858b025b2 100644
--- a/drivers/serial/uart_cc32xx.c
+++ b/drivers/serial/uart_cc32xx.c
@@ -306,7 +306,7 @@ static const struct uart_driver_api uart_cc32xx_driver_api = {
 #endif /* CONFIG_UART_INTERRUPT_DRIVEN */
 };
 
-DEVICE_AND_API_INIT(uart_cc32xx_0, CONFIG_UART_CONSOLE_ON_DEV_NAME,
+DEVICE_AND_API_INIT(uart_cc32xx_0, CONFIG_UART_CC32XX_NAME,
 		    uart_cc32xx_init, &uart_cc32xx_dev_data_0,
 		    &uart_cc32xx_dev_cfg_0,
 		    PRE_KERNEL_1, CONFIG_KERNEL_INIT_PRIORITY_DEVICE,
diff --git a/dts/arm/cc3200_launchxl.fixup b/dts/arm/cc3200_launchxl.fixup
index af1312e9de4..b11d43b3b35 100644
--- a/dts/arm/cc3200_launchxl.fixup
+++ b/dts/arm/cc3200_launchxl.fixup
@@ -1 +1,2 @@
 #define CONFIG_NUM_IRQ_PRIO_BITS	ARM_V7M_NVIC_E000E100_ARM_NUM_IRQ_PRIORITY_BITS
+#define CONFIG_UART_CC32XX_NAME		TI_CC32XX_UART_4000C000_LABEL
diff --git a/dts/arm/cc3220sf_launchxl.fixup b/dts/arm/cc3220sf_launchxl.fixup
index af1312e9de4..b11d43b3b35 100644
--- a/dts/arm/cc3220sf_launchxl.fixup
+++ b/dts/arm/cc3220sf_launchxl.fixup
@@ -1 +1,2 @@
 #define CONFIG_NUM_IRQ_PRIO_BITS	ARM_V7M_NVIC_E000E100_ARM_NUM_IRQ_PRIORITY_BITS
+#define CONFIG_UART_CC32XX_NAME		TI_CC32XX_UART_4000C000_LABEL
diff --git a/dts/arm/ti/cc32xx.dtsi b/dts/arm/ti/cc32xx.dtsi
index c88db0e2e2f..ca2d4163e11 100644
--- a/dts/arm/ti/cc32xx.dtsi
+++ b/dts/arm/ti/cc32xx.dtsi
@@ -36,6 +36,7 @@
 			reg = <0x4000C000 0x4c>;
 			interrupts = <EXP_UARTA0 3>;
 			status = "disabled";
+			label = "UART_0";
 		};
 
 		uart1: uart@4000D000 {
@@ -43,6 +44,7 @@
 			reg = <0x4000D000 0x4c>;
 			interrupts = <EXP_UARTA1 3>;
 			status = "disabled";
+			label = "UART_1";
 		};
 
 	};