diff --git a/include/bluetooth/gatt.h b/include/bluetooth/gatt.h
index 357ef19c715..db389729314 100644
--- a/include/bluetooth/gatt.h
+++ b/include/bluetooth/gatt.h
@@ -1279,6 +1279,20 @@ enum {
 	 */
 	BT_GATT_SUBSCRIBE_FLAG_VOLATILE,
 
+	/** No resubscribe flag
+	 *
+	 * By default when BT_GATT_SUBSCRIBE_FLAG_VOLATILE is unset, the
+	 * subscription will be automatically renewed when the client
+	 * reconnects, as a workaround for GATT servers that do not persist
+	 * subscriptions.
+	 *
+	 * This flag will disable the automatic resubscription. It is useful
+	 * if the application layer knows that the GATT server remembers
+	 * subscriptions from previous connections and wants to avoid renewing
+	 * the subscriptions.
+	 */
+	BT_GATT_SUBSCRIBE_FLAG_NO_RESUB,
+
 	/** Write pending flag
 	 *
 	 * If set, indicates write operation is pending waiting remote end to
diff --git a/subsys/bluetooth/host/gatt.c b/subsys/bluetooth/host/gatt.c
index 55e57967a9f..0b7911f989d 100644
--- a/subsys/bluetooth/host/gatt.c
+++ b/subsys/bluetooth/host/gatt.c
@@ -3570,11 +3570,15 @@ static void add_subscriptions(struct bt_conn *conn)
 			continue;
 		}
 
-		/* Force write to CCC to workaround devices that don't track
-		 * it properly.
-		 */
-		gatt_write_ccc(conn, params->ccc_handle, params->value,
-			       gatt_write_ccc_rsp, params);
+		if (bt_addr_le_is_bonded(conn->id, &conn->le.dst) &&
+		    !atomic_test_bit(params->flags,
+				     BT_GATT_SUBSCRIBE_FLAG_NO_RESUB)) {
+			/* Force write to CCC to workaround devices that don't
+			 * track it properly.
+			 */
+			gatt_write_ccc(conn, params->ccc_handle, params->value,
+				       gatt_write_ccc_rsp, params);
+		}
 	}
 }