diff --git a/include/app_memory/app_memdomain.h b/include/app_memory/app_memdomain.h
index 2c3bcfd665a..6d5813df6c8 100644
--- a/include/app_memory/app_memdomain.h
+++ b/include/app_memory/app_memdomain.h
@@ -81,7 +81,7 @@ struct z_app_region {
 /* ARM has a quirk in that '@' denotes a comment, so we have to send
  * %progbits to the assembler instead.
  */
-#define Z_PROGBITS_SYM	"\%"
+#define Z_PROGBITS_SYM	"%"
 #else
 #define Z_PROGBITS_SYM "@"
 #endif