diff --git a/CODEOWNERS b/CODEOWNERS
index 675b7b15de9..41f289620a1 100644
--- a/CODEOWNERS
+++ b/CODEOWNERS
@@ -317,7 +317,6 @@
 /samples/drivers/display/                 @vanwinkeljan
 /samples/drivers/ht16k33/                 @henrikbrixandersen
 /samples/drivers/lora/                    @Mani-Sadhasivam
-/samples/gui/                             @vanwinkeljan
 /samples/net/                             @jukkar @tbursztyka @pfalcon
 /samples/net/dns_resolve/                 @jukkar @tbursztyka @pfalcon
 /samples/net/lwm2m_client/                @mike-scott
diff --git a/samples/gui/lvgl/CMakeLists.txt b/samples/display/lvgl/CMakeLists.txt
similarity index 100%
rename from samples/gui/lvgl/CMakeLists.txt
rename to samples/display/lvgl/CMakeLists.txt
diff --git a/samples/gui/lvgl/README.rst b/samples/display/lvgl/README.rst
similarity index 100%
rename from samples/gui/lvgl/README.rst
rename to samples/display/lvgl/README.rst
diff --git a/samples/gui/lvgl/boards/hsdk.conf b/samples/display/lvgl/boards/hsdk.conf
similarity index 100%
rename from samples/gui/lvgl/boards/hsdk.conf
rename to samples/display/lvgl/boards/hsdk.conf
diff --git a/samples/gui/lvgl/boards/native_posix.conf b/samples/display/lvgl/boards/native_posix.conf
similarity index 100%
rename from samples/gui/lvgl/boards/native_posix.conf
rename to samples/display/lvgl/boards/native_posix.conf
diff --git a/samples/gui/lvgl/boards/native_posix_64.conf b/samples/display/lvgl/boards/native_posix_64.conf
similarity index 100%
rename from samples/gui/lvgl/boards/native_posix_64.conf
rename to samples/display/lvgl/boards/native_posix_64.conf
diff --git a/samples/gui/lvgl/boards/reel_board.conf b/samples/display/lvgl/boards/reel_board.conf
similarity index 100%
rename from samples/gui/lvgl/boards/reel_board.conf
rename to samples/display/lvgl/boards/reel_board.conf
diff --git a/samples/gui/lvgl/boards/reel_board.overlay b/samples/display/lvgl/boards/reel_board.overlay
similarity index 100%
rename from samples/gui/lvgl/boards/reel_board.overlay
rename to samples/display/lvgl/boards/reel_board.overlay
diff --git a/samples/gui/lvgl/prj.conf b/samples/display/lvgl/prj.conf
similarity index 100%
rename from samples/gui/lvgl/prj.conf
rename to samples/display/lvgl/prj.conf
diff --git a/samples/gui/lvgl/sample.yaml b/samples/display/lvgl/sample.yaml
similarity index 100%
rename from samples/gui/lvgl/sample.yaml
rename to samples/display/lvgl/sample.yaml
diff --git a/samples/gui/lvgl/src/main.c b/samples/display/lvgl/src/main.c
similarity index 100%
rename from samples/gui/lvgl/src/main.c
rename to samples/display/lvgl/src/main.c
diff --git a/samples/gui/gui.rst b/samples/gui/gui.rst
deleted file mode 100644
index 43e5c92c9b0..00000000000
--- a/samples/gui/gui.rst
+++ /dev/null
@@ -1,10 +0,0 @@
-.. _gui-samples:
-
-GUI Samples
-###########
-
-.. toctree::
-   :maxdepth: 1
-   :glob:
-
-   **/*
diff --git a/samples/index.rst b/samples/index.rst
index dde28aaca84..90a6bf7b000 100644
--- a/samples/index.rst
+++ b/samples/index.rst
@@ -23,7 +23,6 @@ Samples and Demos
    shields/*
    portability/*
    posix/*
-   gui/*
    video/*
    smp/*