diff --git a/scripts/west_commands/runners/openocd.py b/scripts/west_commands/runners/openocd.py
index a35306d04b0..49e24cac3bf 100644
--- a/scripts/west_commands/runners/openocd.py
+++ b/scripts/west_commands/runners/openocd.py
@@ -17,7 +17,8 @@ class OpenOcdBinaryRunner(ZephyrBinaryRunner):
     '''Runner front-end for openocd.'''
 
     def __init__(self, cfg,
-                 pre_cmd=None, load_cmd=None, verify_cmd=None, post_cmd=None,
+                 pre_init_cmd=None, pre_cmd=None, load_cmd=None, verify_cmd=None,
+                 post_cmd=None,
                  tui=None, config=None,
                  tcl_port=DEFAULT_OPENOCD_TCL_PORT,
                  telnet_port=DEFAULT_OPENOCD_TELNET_PORT,
@@ -38,6 +39,7 @@ class OpenOcdBinaryRunner(ZephyrBinaryRunner):
         self.elf_name = cfg.elf_file
         self.load_cmd = load_cmd
         self.verify_cmd = verify_cmd
+        self.pre_init_cmd = pre_init_cmd
         self.pre_cmd = pre_cmd
         self.post_cmd = post_cmd
         self.tcl_port = tcl_port
@@ -55,6 +57,8 @@ class OpenOcdBinaryRunner(ZephyrBinaryRunner):
         parser.add_argument('--config',
                             help='if given, override default config file')
         # Options for flashing:
+        parser.add_argument('--cmd-pre-init',
+                            help='Command to run before calling init')
         parser.add_argument('--cmd-pre-load',
                             help='Command to run before flashing')
         parser.add_argument('--cmd-load',
@@ -80,6 +84,7 @@ class OpenOcdBinaryRunner(ZephyrBinaryRunner):
     def create(cls, cfg, args):
         return OpenOcdBinaryRunner(
             cfg,
+            pre_init_cmd=args.cmd_pre_init,
             pre_cmd=args.cmd_pre_load, load_cmd=args.cmd_load,
             verify_cmd=args.cmd_verify, post_cmd=args.cmd_post_verify,
             tui=args.tui, config=args.config,
@@ -109,14 +114,19 @@ class OpenOcdBinaryRunner(ZephyrBinaryRunner):
         if self.pre_cmd is not None:
             pre_cmd = ['-c', self.pre_cmd]
 
+        pre_init_cmd = []
+        if self.pre_init_cmd is not None:
+            pre_init_cmd = ['-c', self.pre_init_cmd]
+
         post_cmd = []
         if self.post_cmd is not None:
             post_cmd = ['-c', self.post_cmd]
 
         self.logger.info('Flashing file: {}'.format(self.hex_name))
         cmd = (self.openocd_cmd +
-               ['-f', self.openocd_config,
-                '-c', 'init',
+               ['-f', self.openocd_config] +
+               pre_init_cmd +
+               ['-c', 'init',
                 '-c', 'targets'] +
                pre_cmd +
                ['-c', 'reset halt',