diff --git a/drivers/bluetooth/nble/gatt.c b/drivers/bluetooth/nble/gatt.c
index ee8aa1f9cd2..63bc8444441 100644
--- a/drivers/bluetooth/nble/gatt.c
+++ b/drivers/bluetooth/nble/gatt.c
@@ -1218,8 +1218,10 @@ static void remove_subscriptions(struct bt_conn *conn)
 			continue;
 		}
 
-		/* Remove subscription */
-		gatt_subscription_remove(conn, prev, params);
+		if (params->flags & BT_GATT_SUBSCRIBE_FLAG_VOLATILE) {
+			/* Remove subscription */
+			gatt_subscription_remove(conn, prev, params);
+		}
 	}
 }
 
diff --git a/include/bluetooth/gatt.h b/include/bluetooth/gatt.h
index 8d36363530f..2730344ac01 100644
--- a/include/bluetooth/gatt.h
+++ b/include/bluetooth/gatt.h
@@ -960,6 +960,20 @@ typedef uint8_t (*bt_gatt_notify_func_t)(struct bt_conn *conn,
 					 struct bt_gatt_subscribe_params *params,
 					 const void *data, uint16_t length);
 
+/* Subscription flags */
+enum {
+	/** Persistence flag
+	 *
+	 * If set, indicates that the subscription is not saved
+	 * on the GATT server side. Therefore, upon disconnection,
+	 * the subscription will be automatically removed
+	 * from the client's subscriptions list and
+	 * when the client reconnects, it will have to
+	 * issue a new subscription.
+	 */
+	BT_GATT_SUBSCRIBE_FLAG_VOLATILE = BIT(0),
+};
+
 /** @brief GATT Subscribe parameters */
 struct bt_gatt_subscribe_params {
 	struct bt_att_req _req;
@@ -972,6 +986,8 @@ struct bt_gatt_subscribe_params {
 	uint16_t ccc_handle;
 	/** Subscribe value */
 	uint16_t value;
+	/** Subscription flags */
+	uint8_t flags;
 	sys_snode_t node;
 };
 
diff --git a/subsys/bluetooth/host/gatt.c b/subsys/bluetooth/host/gatt.c
index 12c0c3296a7..c6b75d5fa50 100644
--- a/subsys/bluetooth/host/gatt.c
+++ b/subsys/bluetooth/host/gatt.c
@@ -722,6 +722,17 @@ void bt_gatt_notification(struct bt_conn *conn, uint16_t handle,
 	}
 }
 
+static void update_subscription(struct bt_conn *conn,
+				 struct bt_gatt_subscribe_params *params)
+{
+	if (params->_peer.type == BT_ADDR_LE_PUBLIC) {
+		return;
+	}
+
+	/* Update address */
+	bt_addr_le_copy(&params->_peer, &conn->le.dst);
+}
+
 static void gatt_subscription_remove(struct bt_conn *conn, sys_snode_t *prev,
 				     struct bt_gatt_subscribe_params *params)
 {
@@ -747,8 +758,13 @@ static void remove_subscriptions(struct bt_conn *conn)
 			continue;
 		}
 
-		/* Remove subscription */
-		gatt_subscription_remove(conn, prev, params);
+		if (!bt_addr_le_is_bonded(&conn->le.dst) ||
+		    (params->flags & BT_GATT_SUBSCRIBE_FLAG_VOLATILE)) {
+			/* Remove subscription */
+			gatt_subscription_remove(conn, prev, params);
+		} else {
+			update_subscription(conn, params);
+		}
 	}
 }
 
@@ -1812,30 +1828,6 @@ static void add_subscriptions(struct bt_conn *conn)
 	}
 }
 
-static void update_subscriptions(struct bt_conn *conn)
-{
-	sys_snode_t *node;
-
-	/* Update existing subscriptions */
-	SYS_SLIST_FOR_EACH_NODE(&subscriptions, node) {
-		struct bt_gatt_subscribe_params *params;
-
-		params = CONTAINER_OF(node, struct bt_gatt_subscribe_params,
-				      node);
-
-		if (params->_peer.type == BT_ADDR_LE_PUBLIC) {
-			continue;
-		}
-
-		if (bt_conn_addr_le_cmp(conn, &params->_peer)) {
-			continue;
-		}
-
-		/* Update address */
-		bt_addr_le_copy(&params->_peer, &conn->le.dst);
-	}
-}
-
 #endif /* CONFIG_BLUETOOTH_GATT_CLIENT */
 
 void bt_gatt_connected(struct bt_conn *conn)
@@ -1853,12 +1845,6 @@ void bt_gatt_disconnected(struct bt_conn *conn)
 	bt_gatt_foreach_attr(0x0001, 0xffff, disconnected_cb, conn);
 
 #if defined(CONFIG_BLUETOOTH_GATT_CLIENT)
-	/* If bonded don't remove subscriptions */
-	if (bt_addr_le_is_bonded(&conn->le.dst)) {
-		update_subscriptions(conn);
-		return;
-	}
-
 	remove_subscriptions(conn);
 #endif /* CONFIG_BLUETOOTH_GATT_CLIENT */
 }