diff --git a/doc/conf.py b/doc/conf.py
index 4090cdee964..53ffb18e2d6 100644
--- a/doc/conf.py
+++ b/doc/conf.py
@@ -555,4 +555,7 @@ linkcheck_anchors = False
 
 def setup(app):
     app.add_stylesheet("zephyr-custom.css")
+
+    app.add_javascript("https://www.googletagmanager.com/gtag/js?id=UA-831873-47")
+    app.add_javascript("ga-tracker.js")
     app.add_javascript("zephyr-custom.js")
diff --git a/doc/static/ga-tracker.js b/doc/static/ga-tracker.js
new file mode 100644
index 00000000000..7f322d42add
--- /dev/null
+++ b/doc/static/ga-tracker.js
@@ -0,0 +1,10 @@
+// <!-- Global site tag (gtag.js) - Google Analytics -->
+
+// Copyright (c) 2019, Intel Corporation
+// SPDX-License-Identifier: Apache-2.0
+
+
+  window.dataLayer = window.dataLayer || [];
+  function gtag(){dataLayer.push(arguments);}
+  gtag('js', new Date());
+  gtag('config', 'UA-831873-47');