diff --git a/subsys/testsuite/ztest/Kconfig b/subsys/testsuite/ztest/Kconfig
index c7b23fd57ab..3fbade151e3 100644
--- a/subsys/testsuite/ztest/Kconfig
+++ b/subsys/testsuite/ztest/Kconfig
@@ -149,6 +149,15 @@ config ZTEST_VERBOSE_SUMMARY
 	  This option controls whether suite summary is shown verbosely or
 	  just in one line.
 
+config ZTEST_FAIL_ON_ASSUME
+	bool "Fail the test run when an assumption fails"
+	default y
+	help
+	  When enabled, the test binary will fail at the end if an assumption failed. This means
+	  that while tests will still be marked as skipped on failed zassume calls, the final test
+	  result will be shown as a failure in order to increase visibility. This precludes tests
+	  that skipped with the ZTEST_EXPECT_SKIP annotation.
+
 endif # ZTEST_NEW_API
 
 config TEST_LOGGING_FLUSH_AFTER_TEST
diff --git a/subsys/testsuite/ztest/include/zephyr/ztest_assert.h b/subsys/testsuite/ztest/include/zephyr/ztest_assert.h
index bfce8d69653..4f7c4ecd4ed 100644
--- a/subsys/testsuite/ztest/include/zephyr/ztest_assert.h
+++ b/subsys/testsuite/ztest/include/zephyr/ztest_assert.h
@@ -27,6 +27,7 @@ extern "C" {
 const char *ztest_relative_filename(const char *file);
 void ztest_test_fail(void);
 void ztest_test_skip(void);
+void ztest_skip_failed_assumption(void);
 #if CONFIG_ZTEST_ASSERT_VERBOSE == 0
 
 static inline bool z_zassert_(bool cond, const char *file, int line)
@@ -46,7 +47,7 @@ static inline bool z_zassume_(bool cond, const char *file, int line)
 {
 	if (cond == false) {
 		PRINT("\n    Assumption failed at %s:%d\n", ztest_relative_filename(file), line);
-		ztest_test_skip();
+		ztest_skip_failed_assumption();
 		return false;
 	}
 
@@ -93,7 +94,7 @@ static inline bool z_zassume(bool cond, const char *default_msg, const char *fil
 		vprintk(msg, vargs);
 		printk("\n");
 		va_end(vargs);
-		ztest_test_skip();
+		ztest_skip_failed_assumption();
 		return false;
 	}
 #if CONFIG_ZTEST_ASSERT_VERBOSE == 2
diff --git a/subsys/testsuite/ztest/include/zephyr/ztest_test_new.h b/subsys/testsuite/ztest/include/zephyr/ztest_test_new.h
index 77773406516..b3e8c4d6aeb 100644
--- a/subsys/testsuite/ztest/include/zephyr/ztest_test_new.h
+++ b/subsys/testsuite/ztest/include/zephyr/ztest_test_new.h
@@ -331,6 +331,9 @@ void ztest_test_pass(void);
  */
 void ztest_test_skip(void);
 
+
+void ztest_skip_failed_assumption(void);
+
 #define Z_TEST(suite, fn, t_options, use_fixture)                                                  \
 	struct ztest_unit_test_stats z_ztest_unit_test_stats_##suite##_##fn;                       \
 	static void _##suite##_##fn##_wrapper(void *data);                                         \
diff --git a/subsys/testsuite/ztest/src/ztest_new.c b/subsys/testsuite/ztest/src/ztest_new.c
index 525fad12019..ecede8060cc 100644
--- a/subsys/testsuite/ztest/src/ztest_new.c
+++ b/subsys/testsuite/ztest/src/ztest_new.c
@@ -291,6 +291,15 @@ static inline const char *get_friendly_phase_name(enum ztest_phase phase)
 	}
 }
 
+static bool current_test_failed_assumption;
+void ztest_skip_failed_assumption(void)
+{
+	if (IS_ENABLED(CONFIG_ZTEST_FAIL_ON_ASSUME)) {
+		current_test_failed_assumption = true;
+	}
+	ztest_test_skip();
+}
+
 #ifndef KERNEL
 
 /* Static code analysis tool can raise a violation that the standard header
@@ -399,6 +408,9 @@ out:
 
 	ret = get_final_test_result(test, ret);
 	Z_TC_END_RESULT(ret, test->name);
+	if (ret == TC_SKIP && current_test_failed_assumption) {
+		test_status = 1;
+	}
 
 	return ret;
 }
@@ -579,6 +591,9 @@ static int run_test(struct ztest_suite_node *suite, struct ztest_unit_test *test
 
 	ret = get_final_test_result(test, ret);
 	Z_TC_END_RESULT(ret, test->name);
+	if (ret == TC_SKIP && current_test_failed_assumption) {
+		test_status = 1;
+	}
 
 	return ret;
 }
@@ -661,6 +676,7 @@ static int z_ztest_run_test_suite_ptr(struct ztest_suite_node *suite)
 #endif
 
 	TC_SUITE_START(suite->name);
+	current_test_failed_assumption = false;
 	test_result = ZTEST_RESULT_PENDING;
 	phase = TEST_PHASE_SETUP;
 #ifndef KERNEL
diff --git a/tests/ztest/error_hook/src/main.c b/tests/ztest/error_hook/src/main.c
index 7c5ae0a35bc..8805037f7f7 100644
--- a/tests/ztest/error_hook/src/main.c
+++ b/tests/ztest/error_hook/src/main.c
@@ -372,12 +372,14 @@ static void *fail_assume_in_setup_setup(void)
 
 ZTEST_SUITE(fail_assume_in_setup, NULL, fail_assume_in_setup_setup, NULL, NULL, NULL);
 
+ZTEST_EXPECT_SKIP(fail_assume_in_setup, test_to_skip0);
 ZTEST(fail_assume_in_setup, test_to_skip0)
 {
 	/* This test should never be run */
 	ztest_test_fail();
 }
 
+ZTEST_EXPECT_SKIP(fail_assume_in_setup, test_to_skip1);
 ZTEST(fail_assume_in_setup, test_to_skip1)
 {
 	/* This test should never be run */
@@ -392,12 +394,14 @@ static void fail_assume_in_before_before(void *unused)
 
 ZTEST_SUITE(fail_assume_in_before, NULL, NULL, fail_assume_in_before_before, NULL, NULL);
 
+ZTEST_EXPECT_SKIP(fail_assume_in_before, test_to_skip0);
 ZTEST(fail_assume_in_before, test_to_skip0)
 {
 	/* This test should never be run */
 	ztest_test_fail();
 }
 
+ZTEST_EXPECT_SKIP(fail_assume_in_before, test_to_skip1);
 ZTEST(fail_assume_in_before, test_to_skip1)
 {
 	/* This test should never be run */
@@ -406,6 +410,7 @@ ZTEST(fail_assume_in_before, test_to_skip1)
 
 ZTEST_SUITE(fail_assume_in_test, NULL, NULL, NULL, NULL, NULL);
 
+ZTEST_EXPECT_SKIP(fail_assume_in_test, test_to_skip);
 ZTEST(fail_assume_in_test, test_to_skip)
 {
 	zassume_true(false);