diff --git a/drivers/dac/Kconfig.mcp4728 b/drivers/dac/Kconfig.mcp4728
index e2dcd77b4ce..7a796617f18 100644
--- a/drivers/dac/Kconfig.mcp4728
+++ b/drivers/dac/Kconfig.mcp4728
@@ -7,3 +7,13 @@ config DAC_MCP4728
 	depends on I2C
 	help
 	  Enable driver for the Microchip MCP4728.
+
+if DAC_MCP4728
+
+config DAC_MCP4728_INIT_PRIORITY
+	int "Init priority"
+	default 80
+	help
+	  Microchip MCP4728 device driver initialization priority.
+
+endif # DAC_MCP4728
diff --git a/drivers/dac/dac_mcp4728.c b/drivers/dac/dac_mcp4728.c
index c264720a21e..f6a27c519b6 100644
--- a/drivers/dac/dac_mcp4728.c
+++ b/drivers/dac/dac_mcp4728.c
@@ -104,7 +104,7 @@ static const struct dac_driver_api mcp4728_driver_api = {
 	DEVICE_DT_INST_DEFINE(index, dac_mcp4728_init, NULL, NULL,		\
 				&mcp4728_config_##index,			\
 				POST_KERNEL,					\
-				CONFIG_DAC_INIT_PRIORITY,			\
+				CONFIG_DAC_MCP4728_INIT_PRIORITY,		\
 				&mcp4728_driver_api);
 
 DT_INST_FOREACH_STATUS_OKAY(INST_DT_MCP4728);