diff --git a/scripts/west_commands/runners/ezflashcli.py b/scripts/west_commands/runners/ezflashcli.py
index 384525d0975..ca3c226dbbf 100644
--- a/scripts/west_commands/runners/ezflashcli.py
+++ b/scripts/west_commands/runners/ezflashcli.py
@@ -12,11 +12,12 @@ DEFAULT_EZFLASHCLI = "ezFlashCLI"
 class EzFlashCliBinaryRunner(ZephyrBinaryRunner):
     '''Runner front-end for ezFlashCLI'''
 
-    def __init__(self, cfg, tool, tool_opt=[], erase=False, reset=True):
+    def __init__(self, cfg, tool, dev_id=None, tool_opt=[], erase=False, reset=True):
         super().__init__(cfg)
         self.bin_ = cfg.bin_file
 
         self.tool = tool
+        self.dev_id = dev_id
         self.erase = bool(erase)
         self.reset = bool(reset)
 
@@ -30,7 +31,12 @@ class EzFlashCliBinaryRunner(ZephyrBinaryRunner):
 
     @classmethod
     def capabilities(cls):
-        return RunnerCaps(commands={'flash'}, tool_opt=True, erase=True, reset=True)
+        return RunnerCaps(commands={'flash'}, dev_id=True, tool_opt=True, erase=True, reset=True)
+
+    @classmethod
+    def dev_id_help(cls) -> str:
+        return '''Device identifier. Use it to select the J-Link Serial Number
+                  of the device connected over USB.'''
 
     @classmethod
     def tool_opt_help(cls) -> str:
@@ -45,8 +51,8 @@ class EzFlashCliBinaryRunner(ZephyrBinaryRunner):
 
     @classmethod
     def do_create(cls, cfg, args):
-        return EzFlashCliBinaryRunner(cfg, tool=args.tool, tool_opt=args.tool_opt,
-                                      erase=args.erase)
+        return EzFlashCliBinaryRunner(cfg, tool=args.tool, dev_id=args.dev_id,
+                                      tool_opt=args.tool_opt, erase=args.erase)
 
     def needs_product_header(self):
         # Applications linked to code partition are meant to be run by MCUboot
@@ -58,24 +64,32 @@ class EzFlashCliBinaryRunner(ZephyrBinaryRunner):
 
         return is_mcuboot or not uses_code_partition
 
+    def get_options(self):
+        device_args = []
+        if self.dev_id is not None:
+            device_args = ['-j', f'{self.dev_id}']
+        return device_args + self.tool_opt
+
     def program_bin(self):
+        options = self.get_options()
 
         if self.erase:
             self.logger.info("Erasing flash...")
-            self.check_call([self.tool] + self.tool_opt + ["erase_flash"])
+            self.check_call([self.tool] + options + ["erase_flash"])
 
         self.logger.info(f"Flashing {self.bin_}...")
         if self.needs_product_header():
             # Write product header and application image at fixed offset as required
             # by internal bootloader.
-            self.check_call([self.tool] + self.tool_opt + ["image_flash", self.bin_])
+            self.check_call([self.tool] + options + ["image_flash", self.bin_])
         else:
             load_offset = self.build_conf['CONFIG_FLASH_LOAD_OFFSET']
-            self.check_call([self.tool] + self.tool_opt + ["write_flash", f'0x{load_offset:x}', self.bin_])
+            self.check_call([self.tool] + options + ["write_flash", f'0x{load_offset:x}', self.bin_])
 
     def reset_device(self):
         self.logger.info("Resetting...")
-        self.check_call([self.tool] + self.tool_opt + ["go"])
+        options = self.get_options()
+        self.check_call([self.tool] + options + ["go"])
 
     def do_run(self, command, **kwargs):
         self.require(self.tool)