diff --git a/drivers/rtc/Kconfig b/drivers/rtc/Kconfig
index c2c7eb69a05..5c4d70e5759 100644
--- a/drivers/rtc/Kconfig
+++ b/drivers/rtc/Kconfig
@@ -8,6 +8,12 @@ menuconfig RTC
 
 if RTC
 
+config RTC_INIT_PRIORITY
+	int "RTC init priority"
+	default KERNEL_INIT_PRIORITY_DEVICE
+	help
+	  RTC device driver initialization priority.
+
 config RTC_ALARM
 	bool "RTC driver alarm support"
 	help
diff --git a/drivers/rtc/rtc_emul.c b/drivers/rtc/rtc_emul.c
index 746e99641e1..9471d9cd6cb 100644
--- a/drivers/rtc/rtc_emul.c
+++ b/drivers/rtc/rtc_emul.c
@@ -521,6 +521,6 @@ int rtc_emul_init(const struct device *dev)
 	RTC_EMUL_DEVICE_DATA(id)								\
 												\
 	DEVICE_DT_INST_DEFINE(id, rtc_emul_init, NULL, &rtc_emul_data_##id, NULL, POST_KERNEL,	\
-			      99, &rtc_emul_driver_api);
+			      CONFIG_RTC_INIT_PRIORITY, &rtc_emul_driver_api);
 
 DT_INST_FOREACH_STATUS_OKAY(RTC_EMUL_DEVICE);